{"product_id":"guatemala-francisco-morales-la-esperanza","title":"GUATEMALA FRANCISCO MORALES LA ESPERANZA","description":"\u003cp\u003elight-medium roast. notes of jasmine, red currant, and pecan.\u003c\/p\u003e\n\u003cp\u003eregion: huehuetenango\u003c\/p\u003e\n\u003cp\u003etown: cipresales, san antonio huista\u003c\/p\u003e\n\u003cp\u003efarm: la esperanza\u003c\/p\u003e\n\u003cp\u003eproducer: francisco morales\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003evarietals: caturra, bourbon, pache, catuaí\u003c\/p\u003e\n\u003cp\u003eprocess: washed\u003c\/p\u003e\n\u003cp\u003ealtitude: 1,700 masl\u003c\/p\u003e\n\u003cp\u003eimporter: primavera\u003c\/p\u003e\n\u003cp\u003efrom primavera:\u003c\/p\u003e\n\u003cdiv class=\"ecom-column ecom-core core__column--first ecom-2eor7q4fwnz\"\u003e\n\u003cdiv class=\"core__column--wrapper\" id=\"ecom-2eor7q4fwnz\"\u003e\n\u003cdiv class=\"core__blocks\"\u003e\n\u003cdiv class=\"core__blocks--body\"\u003e\n\u003cdiv class=\"ecom-block ecom-core core__block ecom-3nuljpnx33t\"\u003e\n\u003cdiv class=\"ecom__element ecom-element element__text ecom-type-deffault\"\u003e\n\u003cdiv class=\"text-content ecom-html has-drop-cap-view-framed\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFrancisco Morales and his wife have been the proud owners of La Esperanza farm in Cipresales for over 40 years, and they have achieved a great deal. As for many other producers, the initial years of starting their farm activities were very challenging ones. But thanks to the hard work, dedication and commitment of the family, the farm has grown into a business that provides income for the household and generates a source of employment for many others in the surrounding area. You can imagine that the name of the farm, which translates to “The Hope”, shows how important coffee production is for them. Francisco is the type of person that never feels done learning new things. His eagerness to hear experiences from others, and try out new things at the farm, wet mill or drying area, makes us excited to be working with him. His curiosity and interest for improving coffee quality has won him several prizes at the Huehuetenango Highland competitions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cb id=\"docs-internal-guid-de6c58b4-7fff-93ae-fb4f-bb2497388e4f\"\u003e\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003cspan class=\"ecom-meta-editor\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cspan class=\"ecom-meta-editor\"\u003eFrancisco’s son Desvin is in charge of the processing of his lots. Lots are depulped the same day as harvest and dry fermented around 24 hours (but this can vary based on the ambient temperature each day). The coffee is then dried on the cement patio.\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ecom-column ecom-core core__column--last ecom-dmf9b0e4sm\"\u003e\n\u003cdiv class=\"core__column--wrapper\" id=\"ecom-dmf9b0e4sm\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"East Alstead Roasting Co.","offers":[{"title":"11 oz. \/ whole bean","offer_id":43157571698759,"sku":null,"price":18.5,"currency_code":"USD","in_stock":true},{"title":"11 oz. \/ GROUND for moka pot","offer_id":43157571731527,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true},{"title":"11 oz. \/ GROUND for aeropress","offer_id":43157571764295,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true},{"title":"11 oz. \/ GROUND for pour over","offer_id":43157571797063,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true},{"title":"11 oz. \/ GROUND for chemex","offer_id":43157571829831,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true},{"title":"11 oz. \/ GROUND for regular drip","offer_id":43157571862599,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true},{"title":"11 oz. \/ GROUND for french press","offer_id":43157571895367,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true},{"title":"11 oz. \/ GROUND for cold brew","offer_id":43157571928135,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true},{"title":"2 lb. \/ whole bean","offer_id":43157571960903,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"2 lb. \/ GROUND for moka pot","offer_id":43157571993671,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"2 lb. \/ GROUND for aeropress","offer_id":43157572026439,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"2 lb. \/ GROUND for pour over","offer_id":43157572059207,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"2 lb. \/ GROUND for chemex","offer_id":43157572091975,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"2 lb. \/ GROUND for regular drip","offer_id":43157572124743,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"2 lb. \/ GROUND for french press","offer_id":43157572157511,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"2 lb. \/ GROUND for cold brew","offer_id":43157572190279,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"5 lb. \/ whole bean","offer_id":43157572223047,"sku":null,"price":108.0,"currency_code":"USD","in_stock":true},{"title":"5 lb. \/ GROUND for moka pot","offer_id":43157572255815,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"5 lb. \/ GROUND for aeropress","offer_id":43157572288583,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"5 lb. \/ GROUND for pour over","offer_id":43157572321351,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"5 lb. \/ GROUND for chemex","offer_id":43157572354119,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"5 lb. \/ GROUND for regular drip","offer_id":43157572386887,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"5 lb. \/ GROUND for french press","offer_id":43157572419655,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"5 lb. \/ GROUND for cold brew","offer_id":43157572452423,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/5578\/4007\/files\/colombiahuvercastillo1.webp?v=1788279313","url":"https:\/\/eastalsteadroastingco.com\/products\/guatemala-francisco-morales-la-esperanza","provider":"East Alstead Roasting Co.","version":"1.0","type":"link"}